UFI encourages global members for meeting in Thailand and is confident that Thailand will step up as a world leader in exhibitions. Mr Kai Hattendorf, UFI Managing Director and CEO said that according to the Trade Fair Industry in Asia 2018 Report, it is stated that Thailand is the largest trade fair market by wide margin in Southeast Asia and recorded a robust growth in terms of the number of the trade fairs and net spaces sold annually, as well as being well position for continued growth. Thailand has a world-class portfolio of venues, excellent supporting infrastructure, a dynamic group of event organisers and strong, sustained support from the government.
This year, Thailand has proved itself as the most profitable market in ASEAN with the success of the 86th UFI Global Congress in Bangkok, which broke the record as it had welcomed over 550 participants from around the globe. The highly interesting business-matching session with a good number of participants at the congress this year has proven Thailand has become the destination of trust and a home to regional trade shows. Besides, the success of the UFI Global Congress is a testament to Thailand’s exhibition industry’s strong private and public cooperation, which contributes to the Thailand 4.0 initiatives.
Mr Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (TCEB), explained that the expedition of Thailand’s international exhibition industry in 2020 under TCEB’s “Exhibition Redefined; 360-degree Exhibition Success”campaign, and the hosting of The 86th UFI Global Congress in Bangkok are two core elements that contribute to the advancement of Thailand’s international exhibition industry in global arena.
“According to the report of Asia’s exhibition industry in 2018 conducted by the Global Association of the Exhibition Industry or UFI, the revenue from exhibitions of Thailand was ranked the top of ASEAN or equal to 232.71 million dollars in value from 104 events. Thailand is therefore the heart of international exhibition industry of ASEAN, and we are looking forward to becoming the leader of Asia in the near future,” Mr Chiruit added.
The “Exhibition Redefined; 360-degree Exhibition Success” divides the strategy into five dimensions, which are
TCEB President further said that the hosting of The 86th UFI Global Congress in Thailand during 6 to 9 November 2019 in Bangkok is considered the most groundbreaking and largest meeting of UFI, which gathers high executives from international exhibition industry to meet, exchange knowledge and experience, build network, as well as acknowledge the direction and new trends of international exhibition industry. In hosting the 86th UFI Global Congress, TCEB has received seamless collaborations from Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA), Thai Hotels Association and the Bangkok River Partners.
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