Thailand Convention and Exhibition Bureau (TCEB) today announced a launch of its new brand marketing communication campaign “Thailand: Redefine Your Business Events”. The new campaign has prompted the bureau to redefine its role as an industry’s partner for success. Tapping into the growing opportunities from the country’s economic development landscape and the expansion of Asia market, TCEB is committed to promoting Thailand’s position as a hub of ASEAN MICE.
Mrs Nichapa Yoswee, Senior Vice President of TCEB, said that Asia has been a fast-growing market for Thailand’s MICE industry supported by remarkable growth rates of MICE travellers from ASEAN and CLMV Countries which increased 35% and 100% respectively. In addition, Asia is predicted to be a primary source market for the Meeting & Incentives Sector in 2019 powered by a rising trend of corporate travels in China, and the growth of travellers from India and Indonesia which are predicted at 11.3% and 8.7% respectively.
However, the global MICE market is changing with influences from social and technological developments. The upcoming trends are such as: an increasing focus on MICE activities that enhance active learning, and abilities to broaden fresh perspective and being adaptive; a development of online applications which assist event organisers to manage the show and enhance delegate’s engagement, and a rising numbers of shows from new sectors such as Health and Wellness, Robotic Innovations and Start-up.
To take advantage of these global trends, TCEB has defined marketing strategies for 2019 which focus on four areas:
For the fiscal year 2019, TCEB estimated that Thailand will welcome 1,419,890 overseas business travellers generating 130,200 million baht in revenue to the country. The forecast is based on TCEB’s proactive marketing strategies which are aimed at attracting more numbers of mega-sized events and premium MICE groups. Also, TCEB has developed a series of supporting tools to enhance experiences for international delegates. Plus, funding programs are offered to attract new events and upgrade existing events. Meanwhile, the bureau is introducing incentives packages such as Exhibiz in Market program to raise the sale of exhibition space, and ASEAN + 6 Privilege to boost show visitors from target countries.
Event technology collaborative, The Event Tech Tribe showcases its new innovations at IMEX USA 2018.
Venue booking software, Meetingselect is making their US debut at IMEX, having joined the Event Tech Tribe earlier in the year. Established in 2007, Meetingselect is currently recognized as the world's largest independent meetings distribution system and online venue booking tool. The Netherlands based company will be integrating with all existing Tribe products as part of the expanding suite of integrated solutions offered.
The award-winning venue booking software certainly meets the ‘best-in-craft’ standard required to join the Tribe. Not only have they received numerous awards recognizing them technically but their people also personify the best-in-craft philosophy:
“Of course we’re 100% committed to creating the newest technology in our niche, but we spend a great deal of time building deep relationships and direct connections with our venue partners around the world - getting the best response times in the market,” explained Meetingselect co-founder, Judith Huisman, who is listed as the number one female entrepreneur in the Deloitte Fast 50 alongside her co-founder Anouk Roohé, and was nominated as EY Emerging Entrepreneur of the Year 2017.
“Our long history in the hospitality industry means we understand planner and marketer requirements innately and love to help them solve what’s typically their first challenge, sourcing the best venue,” she adds.
The Event Tech Tribe soared in popularity throughout 2017 as a result of its unique balance of independence, collaboration, and innovation. Each Tribe company constantly updates and enhances products to ensure they promise the best-in-craft experience to customers. TRC, a founding Tribe member, is using IMEX USA to launch their latest innovation - ‘TRCBLE’ - a Bluetooth powered attendance tracking system.
“TRCBLE’- pronounced ‘trackable’, is the most advanced attendance tracking solution on the market,” says founding Tribe leader, Greg Lazzaro of TRC. “So it makes sense to launch at the most popular event for events people!”
TRCBLE relies on Bluetooth Low Energy (BLE) beacons—which are small plastic squares, literally the size of a matchbook—that attendees carry with them on the event badge lanyards. Their movement is then tracked by custom Bluetooth readers which require no power source (i.e., unwieldy extension cords looping over and under carpets) and no internet connection. The data is aggregated in TRC’s proprietary online system and ultimately delivered to planners in a visual dashboard, providing unmatched behavioral data and predictive analytics.
Singapore Changi Airport registered 5.68 million passenger movements in August 2018, a 7.9% year-on-year increase. Aircraft movements rose 3.6% to 32,890 landings and takeoffs, while airfreight throughput grew 1.8% to reach 184,000 tonnes, compared to the same period last year.
For the month of August, passenger traffic was boosted by growth across all regions. Traffic to and from Oceania achieved a double-digit increase (+10%) for the first time this year, recording over 570,000 passenger movements. Europe (+22%) and South Asia (+13%) also posted robust growth. Among Changi’s top ten markets, nine recorded higher traffic. Melbourne (+16%), Sydney (+13%) and Manila (+12%) were among the cities which registered double-digit growth.
As at 1 September 2018, more than 100 airlines operate at Changi Airport, connecting Singapore to some 400 cities in about 100 countries and territories worldwide. With more than 7,200 weekly scheduled flights, an aircraft takes off or lands at Changi roughly once every 80 seconds.
Meanwhile, Changi Airport expands its worldwide connectivity as it welcomed the arrival of SF Airlines from Shenzhen, China on 4 September. SF Airlines is the first Chinese express airline to launch freighter services between Singapore and China. Its weekly service increases capacity on the Singapore-Shenzhen route by 16%.
On 15 September, IndiGo launched daily services from Kolkata and Tiruchirapalli, operating the airline’s first services from the two cities to Singapore. Today, Changi Airport is connected to 16 cities in India via about 260 weekly services.
Thailand Convention and Exhibition Bureau (TCEB) announced its performances over 13 years of establishment at the Thailand MICE Forum 2018: Redefining Our Industry. The bureau reported that more than one trillion baht of the MICE revenue has been generated to Thailand’s economy. Since TCEB’s establishment, Thailand has been hosting 20 international MICE events per a year through the bureau's successful bids while supports have been granted to more than 5,000 MICE events in Thailand and overseas. During the forum, TCEB also announced the reform of its strategies in three parts to promote the sustainable MICE industry in the fiscal year 2019.
Dr. Atchaka Sibunruang, Chairman of the Board of Directors, TCEB, said "The statistics form 2017 showed that TCEB and operators in the MICE industry had created a positive impact on the Thailand’s economy in different aspects. MICE expenditure stood as high as 231,200 million baht, contributing 173,000 million baht, or 1.1%, to the country's GDP. The contribution rate of MICE to the country’s GDP is comparable to Singapore. Meanwhile, in the same year, the industry has contributed 21,600 million baht of tax and created as many as 167,300 jobs".
In terms of the global ranking, the International Congress and Convention Association (ICCA) and the Global Association of the Exhibition Industry (UFI) in 2017 have rated Thailand the fifth Convention Destination in Asia by numbers of conventions, and the seventh Exhibition Destination in Asia by exhibitions space sold. The country ranked the top spot in ASEAN countries for both rankings.
According to TCEB, in first three-quarter of the fiscal year 2018, Thailand has welcomed 25,291,439 MICE travellers generating 154,779 million baht in revenue to the country.
Into 2019 and beyond, TCEB will continue to strengthen its support for Thailand 4.0 Policy by adapting technology and innovation to develop MICE industry, enhance MICE activities in different regions especially in the secondary cities in order to encourage income distribution, raise the industry enthusiasm, and speed up process for the Ease of Doing Business to promote and facilitate MICE operators. TCEB's new operation guidelines will focus on three significant areas: 1) Generate Income and economic development; 2) Develop MICE industry through innovation; 3) Distribute wealth across all sectors of society.
"The change of operation guideline enables TCEB to reform its tasks and roles by focusing on the joint effort which truly dedicates to the industry, creatively make a difference, and establish the partnership to drive the growth of MICE industry. In the fiscal year of 2019, Thailand is projected to welcome 40,356,337 MICE travellers with projected revenue at 228,627 million baht. Of those projected figures, 1,419,890 are International MICE travellers generating 130,200 million baht in revenue, while 38,936,447 are domestic MICE travellers generating 98,427 million baht in revenue to Thailand," said Dr. Atchaka.
Thailand Convention & Exhibition Bureau (TCEB) is moving forward to leverage MICE venues to achieve ASEAN venue standards. Highlighting the role of Thailand as the leader of regional MICE standard development, TCEB has a high hope to equalise regional venue standards in regard to compete on a global scale.
Mr Chiruit Isarangkun Na Ayuthaya, President of TCEB, disclosed that this year, TCEB, as the representative of Thailand, has continued to empower Thai MICE industry on ASEAN stage, and have prepared to propose the direction of standardisation for Exhibition Venue category under ASEAN MICE Venue Standards - AMVS at the meeting held during 13-15 September 2018, at Centara Grand at CentralWorld.
In 2016, ASEAN agreed to use Thailand’s MICE venue standard as ASEAN venue standards. Consequently, member countries have begun to implement the standards in meetings room category.
Currently, Thailand has the highest number of MICE venues certified with ASEAN MICE Venue Standards - AMVS, compared to other ASEAN countries. The total of 13 AMVS-certified venues across Thailand comprises:
Countries certified with ASEAN MICE Venue Standards (AMVS) are as follows: Brunei 3 venues / Cambodia 5 venues / Indonesia 5 venues / Laos 5 venues / Malaysia 5 venues / Myanmar 5 venues / Philippines 5 venues / Singapore 4 venues / Vietnam 5 venues / and Thailand 13 venues.
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