Thailand Convention & Exhibition Bureau (TCEB) is moving fast to rock global MICE market, highlighting the “4M”s at this year’s IT&CMA and CTW Asia-Pacific, held in Bangkok from 24-26 September 2019. The aim is to attract more business meeting groups into Thailand across all segments. It is expected that the campaign will generate 57,000 million baht in 2020. TCEB joins hands with the five MICE cities and their entrepreneurs to activate MICE measures for the environments, targeting to cut down waste volume by 50%.
At the IT&CM Asia and CTW Asia Pacific official press conference held on 24 September 2019 in Bangkok, Mr Darren Ng, Managing Director of TTG Asia Media announced that this double-bill MICE and corporate travel event had surpassed last year’s performance with an increase in delegate participation across all delegate categories.
The show attracted 345 new and returning destinations and brands along with 474 pre-confirmed MICE, Association and Corporate Buyers. Returning exhibitors have increased their space take-up with TCEB helming the largest pavilion of 600sqm followed by Tourism Promotions Board, Philippines of 210sqm. This year, the show also welcoming more than 10 new destinations and corporate brands.
Mr Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (TCEB), disclosed that there is a fresh vision to develop Phuket as the “world-class meetings destination for MICE that offers new experiences through marine beauty and cultural diversity”. To achieve this, the integration of collaboration will be fulfilled by public and private sectors and the communities to promote the holding of MICE events in Phuket. This will in turn stimulate the economy at the community level and distribute MICE income among communities. Care will be taken to ensure sustainable event operations to assure long-term competitiveness.
“Our thorough studies of data and strategies of Phuket MICE City indicated that Phuket has enjoyed substantial development and has the potential to soar as a leading MICE city like other international destinations. Our vision to promote Phuket as the Andaman’s rising MICE city and as Asia’s key coastal MICE city has never been this clear,” said Mr Chiruit.
Wide array of sponsor-backed engagements such as hosted luncheons, dinners and cocktails, cohesion activities, tours, entertaining in-booth activities, and lucky draws.
With a lot more buzz on this year’s show floor and programme, delegates can look forward to a compelling IT&CMA and CTW Asia-Pacific 2019. Aside from business and knowledge components, this year’s programme features a wide array of sponsor-backed engagements such as the opening ceremony and welcome reception, hosted luncheons, dinners and cocktails, cohesion activities, as well as tours, entertaining in-booth activities, and lucky draws.
“IT&CMA and CTW Asia-Pacific is all about connecting delegates with one another – both on and off the show floor. We’re delighted to support more brands in going beyond their booth to enhance their outreach through targeted and meaningful sessions. The outcome is a fulfilling experience for both exhibitors and buyers alike.” said Darren Ng, Managing Director of TTG Asia Media.
22nd Edition of CTW APAC Reveals Re-Designed Programme, New Segments, Advisory Panel and Trending Topics
The 22nd instalment of Corporate Travel World Asia-Pacific (CTW APAC) presents a reformatted 2-day programme with new segments added to fully engage attending Corporate Travel and Procurement Professionals. Apart from focusing on education sessions, this year, Corporate Travel and Procurement Professionals will be exposed to a different CTW APAC experience. With mornings exclusively dedicated to the business component with appointments and business meetings, afternoons are set aside for CTW APAC conferences, the education component delivered by industry practitioners, as well as networking.
More than 100 international and Thai Corporate Buyers are expected with 80% hailing from Asia-Pacific. The Corporate representatives’ core function and responsibilities range from corporate incentive buyers, travel managers, meeting and events managers to procurement professionals from around the world. Registrations have spiked over the past few months, spurred by the demand for business travel and hosting of international corporate meetings and functions, as well as the newly added experiential components of the show.
Jeollanam-do, Korea’s South Jeolla Province, announced plans to develop specialized MICE tourism industries to transform the province into a retreat-style MICE destination.
Located in the Southwest corner of the Korean peninsula, South Jeolla Province is a province rich in natural retreats, including mountains, coastal areas, and islands. Not frequented often by tourists, the province boasts an off-the-beaten track charm and a slower pace from the cities, with several cities in the province recognized as slow cities. The city of Gwangju, located within the province, is home to one of Korea’s main convention centres, Kimdaejung Convention Center.
The meetings, incentives, conventions and exhibitions (MICE) industry is taking a stronger role in Thailand’s national development. MICE is now incorporated as a new growth driving engine in the government's 20-year national development plan. In addition, the Thai government makes it a policy to promote more local and community attractions beyond the established MICE destinations. Against this backdrop, Thailand Convention and Exhibition Bureau (TCEB) sets to “redefine” business events experience by showcasing to international media, the new strengths of Bangkok and Hua Hin's dual destination dynamism as product development continues to create new attractions and activities at a community level.
Mrs Nichapa Yoswee, Senior Vice President - Business, TCEB, said: “TCEB is using this to help redefine business experiences for MICE travellers in both destinations. The brand-new attraction at ICONSIAM, the new venue - TrueIcon Hall, together with the latest exclusive Michelin starred culinary experiences, are helping to strengthen international MICE business in Thailand. While innovative attractions and activities in local communities, like coconut palm sugar production in Samut Songkram, salt spa in Phetchaburi, both in the vicinity of Hua Hin, and herbal products in Hua Hin, present redefined business opportunities and experiences often not previously available."
Indeed, supporting local communities and implementing sustainable practices featured strongly in this year’s international media familiarisation trip as venues and restaurants emphasized on using locally grown produces, environmentally friendly gifts and procedures, and there was a noticeable reduction in distribution of water in single-use plastic bottles throughout the trip. Read more about some of these experiences:
Over 20 knowledge sessions will take place across the three-day IT&CM Asia and CTW Asia-Pacific that sees dedicated tracks targeting various interest groups across the show’s delegation. Featuring more than 40 moderators, presenters and opinion leaders, the education front of Asia-Pacific’s Only Doublebill Event in MICE and Corporate Travel continues to bring leading influencers and experts together to share expertise and inspire the industry.
This year, the theme on Sustainability takes centre-stage in response to increasing conversations within the business events community and beyond to spearhead initiatives towards collective change. Different facets of Sustainability, in addition to other hot topics, will be explored across all educational tracks, allowing for deeper, relevant and focused perspectives within each attendee segment.
TCEB held the Thailand MICE Forum (TMF) 2019 on 28 August 2019 at the Athenee Hotel in Bangkok. With the theme “Thailand’s Opportunity: Asia’s Top MICE Destination”, the convention this year creates awareness and enthusiasm for Thai MICE entrepreneurs to collaborate and seek new opportunities together. This will drive Thailand towards becoming Asia’s Top MICE Destination.
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