Thailand Convention and Exhibitions Bureau (TCEB) introduced its 2017 global communication campaign “Thailand CONNECT Your Vibrant Journey to Business Success” to international MICE delegates and press members at the recent IT&CM Asia and CTW Asia-Pacific 2016.
The 2017 brand communication campaign followed the footstep of last year’s “Thailand CONNECT… Our Heart Your World”. The concept of “Thailand CONNECT Your Vibrant Journey to Business Success” is aimed to further strengthen the recognition among the international business community that Thailand is a premier MICE destination at the HEART of ASEAN and a leading MICE destination of the world with the quality of destinations, venues, facilities and professional services on par with international standard.
Ms. Parichat Svetasreni, Director of Marketing and Corporate Image of TCEB revealed that, “The strategic direction to promote Thailand’s MICE industry is in response to the government policy of reinforcing international image in Thailand especially boosting the vibrancy of the country’s MICE industry. Business events travellers will find many destinations in Thailand with its own distinct charisma and characteristics. Each destination is embraced with its exciting allure, myriad business opportunities with government support, accommodation and infrastructure of the highest standards, and experienced, adaptable event professionals, and spontaneous Thai hospitality”.
“Thailand CONNECT Your Vibrant Journey to Business Success” continues to build on the strong legacy of the three fundamental pillars of Thailand’s MICE industry including (1) Destinations (2) Business and (3) People, by showcasing the best of all three elements.
The three key pillars of Thailand’s MICE industry include:
1. DESTINATIONS OF THAILAND. Exploring vibrant destinations embraced with vivid inspirations, highlighting three key attributes, which include:
2. BUSINESS IN THAILAND. Embarking on the resourceful Thailand with vital business collaborations for worldwide opportunities, highlighting three key attributes, which include:
3. PEOPLE OF THAILAND. Engaging passionate professionals with a touch of Thai vibrancy. Thailand’s MICE professionals are more than ready to service the needs of any business events and make any business journey a vibrant journey, highlighting three key attributes, which include:
In 2017 Thailand expects to welcome a total of 1,109,000 business events travellers, an increase from 1,060,000 in 2016 and earning the Thai economy a total of 101 billion baht (US$ 2,900 million), or up from 92 billion baht (US$ 2,600 million) in 2016. In 2017, Thailand continues to successfully attract major business events to the country such as the 10th International Petroleum Technology Conference with 2,500 delegates; the 10th International Convention of Asia Scholars (ICAS) with 2,000 delegates; VIV Asia 2017 with 30,000 delegates; Bangkok Entertainment Week 2017 with 700,000 participants and many more.
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