ITB Asia 2019, which ended on 18 October 2019, attracted a record number of 13,000 attendees from 132 countries and territories. The show saw strong participation this year with over 1,300 exhibitors and more than 1,250 buyers. The three-day exhibition also saw more than 27,000 business appointments made, a 7.4% year-on-year growth.
Dr. Christian Göke, Chief Executive Officer, Messe Berlin said: “After 12 years, ITB Asia experienced strong growth again. This new record clearly demonstrates that the show is well accepted by the industry around the world as the must-attend event in Asia. Messe Berlin is delighted to continue the strategic partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022. We very quickly realised that not only could we benefit from the extension, but that the whole of the global travel industry stood to benefit as well. I am also pleased to know that every year the team and all partners involved work hard to design ITB Asia to go right to the heart of the industry. At ITB, we build unforgettable emotions that link our industry with its people. Attendees can walk away with new inspiration, cultivating relationships and tangible takeaways.”
ITB Asia 2019 officially opened on 16 October at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. From 16 - 18 October 2019, organisations from across the travel industry gathers to establish high-quality contacts and conduct business.
ITB Asia 2019 opening ceremony was graced by guests-of-honour: Mr Chee Hong Tat, Senior Minister of State, Ministry of Trade and Industry and Ministry of Education, Republic of Singapore; Mr Michael Müller, the Governing Mayor of Berlin, Federal Republic of Germany and Dr Christian Göke, Chief Executive Officer (CEO), Messe Berlin GmbH. In his speech, Mr Chee reiterated the importance of leisure travel and business travel/MICE markets. He also elaborated on Singapore's three pronged approach to maintaining its competitiveness in the tourism industry by continuously refreshing existing attractions and offerings, using big data in tourism marketing and management, and collaboration with educational institutions in preparing the industry for the ever changing business landscape.
The Thailand Convention and Exhibition Bureau (TCEB) is launching its ‘Meet Sustainable’ financial subsidy, a first for Thailand’s MICE industry, to position the country as the sustainable practices leader in the region and beyond. A maximum of 200,000 baht in cash support will be offered to meeting and incentive groups of minimum 50 international delegates, staying at least three nights in Thailand, and meeting at least two elements of TCEB’s criteria for sustainable event practices.
IT&CMA and CTW Asia-Pacific 2019 took place in Bangkok, Thailand from 24-26 September this year. In total, there were 345 new and returning exhibitors, along with 474 MICE, association and corporate buyers. According to the organiser, returning exhibitors have increased their space take-up with TCEB helming the largest pavilion of 600 sqm followed by Tourism Promotions Board, Philippines of 210 sqm.
However, it was not difficult to notice that the exhibition was relatively small, with glaring absence of exhibitors from China and the Greater Mekong Sub-region. Despite the size of the show, delegates expressed positive experiences overall, citing more intimacy and opportunities to network through a variety of newly introduced learning and social activities.
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