The International Congress and Convention Association (ICCA) Statistics Report for city and country rankings in 2019 has been released on 12 May 2020. The country rankings show strong regional competition with China-PR move to 7th place (539 meetings), Japan 8th (527 meetings) and Republic of Korea 13th (248 meetings). Australia has moved up from 13th to 12th position with a total of 272 international association meetings held in 2019.
For the city ranking, the total number of international association meetings held in Taipei City reached 101, raising Taipei from 6th to 5th place among Asian international meeting cities, after Singapore, Tokyo, Bangkok, and Seoul. The city’s international ranking improved from 20th to 19th.
The report ICCA examines the global association meetings market. It recorded a total of 13,254 rotating international association meetings taking place in 2019 – an increase of 2.5 per cent compared against the same time in 2018.
“This is a fantastic result for Australia against strong regional competition and is reflective of the progressive work that convention bureaux are undertaking across the country in partnership with their State and Territory Governments and the industry operators they represent. It also recognises the strong support offered nationally by the Australian Government through initiatives such as Tourism Australia’s Business Events Bid Fund Program.
Australia optimistic about post-COVID-19 future
While COVID-19 restrictions on international travel and gatherings pose significant challenges in 2020 and beyond, Australia is optimistic about the future.
Noting Australia’s successful management and suppression strategy in the fight against COVID-19, it puts the country in a strong position to provide a safe environment to host international association meetings in the future. Through the Business Events Council of Australia, the industry has rallied together as one to put forward best practice COVIDSafe Guidelines to Government to ensure safety and hygiene protocols are in place, ready to restart in the new world.
Taipei City Partners with MICE Enterprises to Prepare for Industry Recovery
Taipei’s successes in ICCA rankings are new highs for the city recent years. Taipei City has achieved solid results in ICCA city rankings for two consecutive years, showcasing the achievements of the Department of Information and Tourism’s (DOIT) systematic efforts to promote the city’s convention and exhibition industry.
As the COVID-19 pandemic raged across the world, Taiwan has utilized advanced deployment and technology application, and its stellar prevention performance has been recognized by the international community. Taipei City government is also putting in efforts to revitalize the MICE industry.
In addition to a bailout plan, the Taipei City Government is also developing and carrying out initiatives for MICE industry revitalization, such as: providing extra Execution Phase and Bidding Phase subsidies for MICE events, and planning new revitalization subsidies such as exclusive package incentive schemes for large-scale meetings/exhibitions, providing subsidies for small and medium-sized international meeting venues, providing subsidies for cultural performances and activities for high-end incentive-travel groups, etc. These will help the industry to overcome current difficulties and provide overall stabilization for the Taipei City MICE industry.
At the same time, the Taipei City Government has mobilized its resources, actively deploying overseas marketing and strongly building the city’s image for a healthy and safe MICE environment. This will attract a strong return of MICE activities once the epidemic situation is improved, increasing the number of MICE visitors and the MICE peripheral economy.
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