Mr Chiruit Isarangkun Na Ayuthaya (2nd from left), President of TCEB, said TCEB has adopted key principles to foster cooperative partnership among the public, private, and community sectors to promote the MICE industry through activities that drive the economy and generate revenues to local communities.
Thailand Convention and Exhibition Bureau (TCEB) is establishing strategic guidelines to develop Chiang Mai into a complete MICE City in Thailand’s northern region. TCEB collaborates with local communities and stakeholders to promote post-event tours and travel experiences for corporate travellers.
TCEB’s key strategies under the vision “Chiang Mai - The Splendid City of Culture and the Destination for MICE in Asia” include:
In terms of venue standards, Chiang Mai currently has 18 MICE venues and 51 meeting rooms certified by the nation-wide Thailand MICE Venue Standard or TMVS.
For post-event activities, six post-tour programs reflecting Chiang Mai’s local lifestyle have been created in partnership with active co-operatives in various communities:
Chiang Mai has been identified for its high potential in tourism and economic development. The province has a distinct and outstanding identity and varied natural and cultural attractions.
According to a study, conducted by the International Congress and Convention Association (ICCA), Chiang Mai hosted 20 international association meetings in 2016, earning the city second place among non-capital cities, or second-tier municipalities in ASEAN.
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