Event technology collaborative, The Event Tech Tribe showcases its new innovations at IMEX USA 2018.
Venue booking software, Meetingselect is making their US debut at IMEX, having joined the Event Tech Tribe earlier in the year. Established in 2007, Meetingselect is currently recognized as the world's largest independent meetings distribution system and online venue booking tool. The Netherlands based company will be integrating with all existing Tribe products as part of the expanding suite of integrated solutions offered.
The award-winning venue booking software certainly meets the ‘best-in-craft’ standard required to join the Tribe. Not only have they received numerous awards recognizing them technically but their people also personify the best-in-craft philosophy:
“Of course we’re 100% committed to creating the newest technology in our niche, but we spend a great deal of time building deep relationships and direct connections with our venue partners around the world - getting the best response times in the market,” explained Meetingselect co-founder, Judith Huisman, who is listed as the number one female entrepreneur in the Deloitte Fast 50 alongside her co-founder Anouk Roohé, and was nominated as EY Emerging Entrepreneur of the Year 2017.
“Our long history in the hospitality industry means we understand planner and marketer requirements innately and love to help them solve what’s typically their first challenge, sourcing the best venue,” she adds.
The Event Tech Tribe soared in popularity throughout 2017 as a result of its unique balance of independence, collaboration, and innovation. Each Tribe company constantly updates and enhances products to ensure they promise the best-in-craft experience to customers. TRC, a founding Tribe member, is using IMEX USA to launch their latest innovation - ‘TRCBLE’ - a Bluetooth powered attendance tracking system.
“TRCBLE’- pronounced ‘trackable’, is the most advanced attendance tracking solution on the market,” says founding Tribe leader, Greg Lazzaro of TRC. “So it makes sense to launch at the most popular event for events people!”
TRCBLE relies on Bluetooth Low Energy (BLE) beacons—which are small plastic squares, literally the size of a matchbook—that attendees carry with them on the event badge lanyards. Their movement is then tracked by custom Bluetooth readers which require no power source (i.e., unwieldy extension cords looping over and under carpets) and no internet connection. The data is aggregated in TRC’s proprietary online system and ultimately delivered to planners in a visual dashboard, providing unmatched behavioral data and predictive analytics.
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