ITB Asia 2024 Achieves Record Breaking Business Appointments

ITB Asia 2024 (Photo courtesy of Messe-Berlin)

ITB Asia 2024 concluded on 25 October in Singapore, hosting over 45,000 business appointments, attracting more than 18,500 attendees from 85 countries, and featuring 1,950 exhibitors. Additionally, over 1,400 high-quality buyers contributed to a dynamic business and networking environment. 160 top speakers shaped the future of travel at the ITB Asia Conference.

Exhibitors from around the globe appreciated the organiser's ability to bring together the travel industry’s key players under one roof. Here are some of the comments from the exhibitors: 

“ITB Asia provides us with a unique opportunity to connect with travel organisers from multiple countries in one place, and this year’s event exceeded our expectations”
Ingunn Sakshaug, Market and Travel Trade Specialist, Visit Norway

“ITB Asia is an invaluable platform for Iceland to engage with the Southeast Asian market. The highly efficient meeting system ensures we maximize results.”
Thorleifur Thor Jonsson, Senior Manager, Trade Delegations, Visit Iceland

“ITB Asia is one of the best platforms for connecting with Asia-Pacific travel trade partners. We look forward to deepening these relationships further.”
​Xiaolong Wu, Marketing Manager – APAC and MENA Market, Malta Tourism Authority

MICE Show Asia 2024 (Photo courtesy of Messe-Berlin)

This year’s conference programme covers over 4,000 minutes of high-powered content delivered through 100 sessions by 160 leading industry figures. The discussions focused on the future of MICE, corporate travel, leisure travel, and travel technology. ​At MICE Show Asia, digital transformation took the spotlight with several key discussions:

Errol Lim, COO of Jublia, James Kang, Managing Director of MEPS International Korea, and Dylan Sharma, Co-Founder of TRICOM Events, explored the Role of Digital Transformation in MICE, with a focus on AI-driven tools like personalisation and data analytics that are reshaping event management. 

Abel Zhao, CEO of Connexus Group Holdings, discussed Globalisation and Localisation in Travel Management Companies (TMCs), highlighting how organisations can successfully integrate localisation into their global strategies to meet evolving market demands. 

​Rita Kuan, Market Development Manager at GSTC, Ian Gan, Chief Sustainability Officer at Singapore EXPO, and Adam Piperdy, Founder of Unearthed Productions, delivered actionable strategies in Driving Sustainability: Strategies for a Greener Future in the MICE Industry, outlining how the industry can adopt sustainability standards and collaborate for long-term impact.

The 18th edition of ITB Asia will take place on 15–17 October 2025 in Singapore.