As the travel industry continues to evolve at an unparalleled pace, the ITB Asia Conference 2024, running from 23 to 25 October in Singapore, provides the key platform to stay on the cutting edge and shape a resilient and dynamic future for global travel and tourism. Under this year’s theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism", the agenda of the three-day conference comprises ground-breaking knowledge and insights across three focused tracks on how to adapt to changing consumer expectations, improve operational efficiency and create more sustainable and immersive experiences. Opening KeynoteThe opening keynote on Day One, 23 October, will feature a keynote speech from Liz Ortiguera, Managing Director Asia-Pacific and Sr Advisor to CEO, World Travel & Tourism Council (WTTC), titled “Global Trends for Sustainable Travel and Tourism”. Attendees will gain an economic outlook on the travel and tourism industry in Asia-Pacific, as well as global and regional trends that are influencing the sector’s transition towards a more sustainable future. Those seeking insight into the transformative impact of technology in the industry will benefit from the keynote speech, “Navigating the Future of Travel: Embracing Technological Innovation,” delivered by Kevin Goh, Chief Executive Officer, Lodging, CapitaLand Investment Limited and Chief Executive Officer, The Ascott Limited. “Technology is a catalyst that shapes the future of tourism, with the ability to transform the traveller experience, operational efficiency and sustainability. As Ascott charts our course towards global leadership in hospitality, we see technology as crucial to enhancing our productivity and service standards. To continue leading in innovation, we must foster a culture that not only embraces technological advancements but also empowers our workforce to fully harness these innovations. This approach will pave the way for a transformative future in travel, where technology and human expertise converge to deliver unparalleled experiences.”, says Kevin Goh, Chief Executive Officer, Lodging, CapitaLand Investment Limited and Chief Executive Officer of The Ascott Limited. The Knowledge TheatreAnanth Ramchandran, Head of Advisory & Strategic Transactions, Hotels & Hospitality, Asia, CBRE, will provide strategies for delivering authentic experiences to travellers and growth strategies for sustainable transformation in the session "Adapt and Pivot: Delivering Authentic Experiences While Prioritising Sustainable, Inclusive and Resilient Growth". A series of talks by national tourism organisations (NTOs) from around the world titled “NTOs’ Talks: Crafting Luxury Escapes – Strategies in Attracting Travellers to Luxury Destinations” and “NTOs’ Talks: Discovering the Hidden Treasures of the World” promises to inspire with innovative approaches and valuable insights into the dynamic landscape of luxury travel marketing as well as discover new perspectives on global travel with unveiling of the hidden gems, cultural wonders, and natural splendours around the world. Attendees can expect thought-provoking takeaways from Franka Gulin, Director, Croatian National Tourist Board, and H.E. Francisco Tenya Hasegawa, Ambassador, Embassy of the Republic of Peru in Singapore. Chew Hang Song, Deputy Chief Operating Officer, Frasers Hospitality and Peter Koh, Regional Chair, GBTA APAC Conference Working Group will delve into the dynamic evolution of extended stay experiences in a fireside chat titled: “Hospitality Reinvented: The Evolution of Extended Stay Experiences”. MICE Show AsiaAttendees who want to keep abreast of the latest trends in the MICE industry will find what they are looking for in “Trends vs Reality: A Global Look at What’s Ahead in Our Industry with Content, Events, and Experiences”. Led by Taylor Smith, VP, Executive Creative Director, BCD Meetings & Events, and Sanjay Seth, Managing Director, Asia Pacific, BCD Meetings & Events, they'll cover trends such as storytelling, experiential immersion, AI and sustainability. The ways in which the power of data can help enhance the attendee experience while ensuring that all event objectives are met will be addressed by Qinxin Khoo, Head of Asia Pacific, Live Group, in the session "Data-Powered Personalisation: How to Enhance the Attendee Experience". Generative AI, cloud-native micro-platforms, and Web 3.0 are transforming the industry at a rapid pace – how these technologies can revolutionise travel management and enhance the traveller experience will be revealed by David Hughes, Managing Director, Asia Pacific, Uniglobe Travel International, in his session “Building a Travel Programme Fit for the Future”. Travel Tech AsiaIn the session titled “Beyond Conventional Transactions: Strategies for Unleashing the Full Potential of Mobile Payments,” Amy Read, Vice President of Innovation, Sabre Corporation, and Sean Seah, Senior Vice President Strategy, Technology and Innovation, Langham Hospitality Group, will share strategies for leveraging the full potential of mobile payments and provide insights into the latest trends in payment innovation in the hospitality sector.
Attendees seeking to stay ahead of the curve when it comes to cutting-edge technology will discover the disruptive innovations that are transforming the travel industry in the session “Superapps: The Unstoppable Force Redefining Travel Distribution”. From frictionless bookings to hyper-personalised experiences to superapps – Brett Henry, President Director, MG Group, and Kei Shibata, Co-Founder & CEO, Venture Republic & Trip 101, will reveal the unmatched opportunities that await the industry. “Digital Transformation in Travel: Navigating the New Ecosystem for Seamless Journeys” is the title of the session led by Sidne Yeo, Asia Head, Lufthansa Innovation Hub, and Anna Schneider, Senior Research and Intelligence Analyst, Lufthansa Innovation Hub, who will deliver useful insights into the emerging trends, key areas attracting corporate investments, and the influence of Asia seen through corporate innovation endeavors. For further information on ITB Asia 2024 events and conferences, visit itb-asia.com or view the speaker list and conference agenda. Comments are closed.
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