IT&CM China and CTW China 2024 Round-up

IT&CM China and CTW China 2024 in-person event took place in Shanghai over three days from 26 to 28 March, 2024. Aside from business and knowledge components, this year’s programme featured a wide array of activities and entertainment by major pavilions, networking sessions with the different exhibitors and knowledge sessions.

The show saw more than 250 exhibitors from Abu Dhabi, Hainan, Hong Kong SAR, Macao SAR, Malaysia, Nanjing, New Zealand, Perth, Singapore, and Sri Lanka, amongst others. Along with that, there were more than 400 MICE, Association and Corporate Buyers from 23 countries/territories, who took advantage of the bountiful procurement and networking opportunities.

Given that the MICE industry remains a pivotal barometer of economic vitality, IT&CM China and CTW China looked at the ways governments, being the foremost administrative bodies governing the local business meeting and incentive sector, could efficiently harness their influence and manage resources pertinent to the MICE industry. The Keynote Speaker for this topic was Dr Sun Weijia, special researcher of counsellors’ office of the state council. The discussion was moderated by Ms Alicia Yao Hong and supported by four panelists, Ms Rebecca Zhu, Mr Joost de Meyer, Mr Lisa Xu and Ms Yu Dandan.
Destinations and organisations also displayed experiential elements at their booths with activities, giveaways, and entertainment. Saint Petersburg Convention Bureau invited musicians to perform a series of wonderful melodies at their pavilion; a food-tasting event from Hong Kong Tourism Board in which they distributed popular snacks and milk tea from Hong Kong SAR to delegates.

The Events’ Brand Showcases also allowed presenting exhibitors to share their unique offerings to the delegates, thereby familiarising them with the presenters’ products and services. Initial delegate feedback indicated that the multiple networking and education opportunities combined with targeted pre-scheduled appointments (PSA) were a key highlight for many. The expanded appointment sessions allowed delegates greater flexibility and time to visit the different knowledge sessions, brand showcase presentations as well as the various exhibitors' booths.