The annual ITE Hong Kong, which has separate days for trade and public visitors, covers comprehensively affluent travelers from Asia’s leading source markets. Combining the leisure focused 31st ITE and the 12th ITE MICE, the next edition of ITE Hong Kong 2017 will be held from June 15 to 18 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Centre.
ITE Hong Kong draws over 12000 visitors in the two trade days which require registration. Among them, 74% come from Hong Kong and 17% from mainland China; while 54% from travel agents and over 2000 visitors from MICE and corporations.
Survey reveals that MICE / Corporate visitors of ITE Hong Kong interest in outbound as 82% are looking for information on destinations! In fact, 54% interest in incentive trips, 42% and 36% respectively in overseas meeting and event, and Visitors welcome the combination of leisure with MICE, which offers more choices!
China (mainland) and Hong Kong, by international tourism expenditure in 2015, ranked respectively Asia’s largest and third largest source market! With a population of only 7.3 million, Hong Kong obviously has a very high per capita spending on international travel and FIT dominates its outbound.
A pioneer in Asia, ITE Hong Kong attracts more affluent travelers including FIT, and the travel trade serving them through featuring and promoting theme travel such as Cruise Holiday, Overseas Wedding, and Sport & eco-tourism etc.
Some 84% of the 87000 public visitors prefer traveling in FIT / private tour! They are frequent travelers, as in past year 44% had 3 to 5 holidays, another 10% had 6 or more holidays and 42% been to Europe for holiday.
Further, over 100 travel seminars were held in the public days, as many visitors are looking for travel ideas or details for planning holiday. These seminars are often well attended with popular ones drawing over 200 audiences! These reflect well on visitor quality!
While FIT and seasoned travelers often make their own choices on destination and route, in booking, 38% of the public visitors will also use traditional travel agents, 47% online travel agents while 62% book directly with suppliers like airlines.
Thus, ITE Hong Kong gathers under one roof tenths of thousand quality visitors from the regional travel trade, MICE and Corporate visitors and affluent FIT! As a result, exhibitors can build or renew contacts, promote and conduct channel sale in its trade days and retail sale in the public days. In fact, the organizer TKS offers B2B and B2C programs to exhibitors which include both free and optional services.
ITE Hong Kong is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong, Macao Government Tourism Office, travel trade and MICE associations in the region etc.
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