Singapore, 30 June 2015 – Berlin Tourismus & Kongress GmbH and Dubai Business Events have taken their first foray into the Asia-Pacific MICE market.
Ralf Ostendorf, Director Market Management of Berlin Tourismus & Kongress GmbH explained: “visitBerlin has intensified marketing activities in Asia for the past years to develop new incoming markets for tourism to Berlin. The city is not just a leading tourism destination, but is also one of the leading destinations worldwide in the MICE business."
Dubai Business Events’ Senior Manager – Sales and Convention Services, Karina Lance said, “The Asia-Pacific market represents 30% on the generated MICE leads for Dubai. This is a growing market, benefitting from the growing economics that various Asian countries have been experiencing."
Both Berlin Tourismus & Kongress and Dubai Business Events will exhibit at IT&CMA 2015, to be held from 29 September to 1 October 2015 at the Bangkok Convention Centre at CentralWorld. It is co-located with the CTW Asia-Pacific.
6 new Swiss entities will also be participating for the first time. They include Arosa Kulm, Destination Davos Klosters, Geneva Tourism & Convention, Lausanne, Montreux Riviera – Lake Geneva, Lucerne Convention Bureau and Zurish Tourism. Organisers reported over 90% of returning destination exhibitors – an indicator of consistent value that the event delivers.
(Information provided by TTG Events)
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