Following Singapore's reopening to fully-vaccinated visitors with no quarantine and testing requirements, the city's MICE industry is set on a path of strong recovery. With a strong pipeline of events in 2022 and beyond, a full recovery for the MICE industry is expected in two to three years. Event organizers should take advantage of Singapore Tourism Board's (STB) enhanced incentive programme for international MICE groups. INSPIRE Global 2.0 Incentives and Rewards Programme for MICEUnder the In Singapore Incentives & Rewards (INSPIRE Global 2.0) programme by STB, qualified MICE groups can look forward to new experiences from dining and attractions to thematic tours and team building. They can choose from a selection of close to 80 complementary experiences that delegates can enjoy in Singapore – an increase from 54 experiences that were introduced under INSPIRE Global 1.0.
New INSPIRE Global 2.0 partners include Sentosa’s latest perfumery attraction, Scentopia; 1-Group, a lifestyle group offering a range of dining experiences; and Urban Yogis, a yoga wellness centre providing wellness team building experiences. A new retail category has also been added to cater to shopping fans, particularly groups from Greater China, Oceania, South Asia and South-east Asia. Such experiences include exclusive shopping sprees at Design Orchard, as well as back-of-house shopping tours with meet-and-greet sessions with designers. STB will also continue to offer various assistance schemes to attract MICE events to Singapore. One example is the Business Events in Singapore (BEiS) scheme, which encourages the business events industry to innovate and anchor quality events in Singapore. There are indications that industry recovery is picking up pace. Singapore hosted over 200 events attended by an estimated 49,000 delegates in 2021. In the first three months of this year (Jan – Mar 2022) alone, Singapore hosted more than 150 events attended by over 37,000 delegates. This year marks the much-anticipated return of marquee international events, including Food and Hotel Asia – Food & Beverage (5–8 Sept) and Food and Hotel Asia – HoReCa (25-28 Oct). The events are expected to attract more than 30,000 physical attendees each. Singapore will also welcome a slew of new events this year, including Global Health Security Conference 2022 (28 Jun-1 Jul) and Cosmoprof + Cosmopack Asia (16-18 Nov). Beyond 2022, events taking place in Singapore include: 1. inter airport South East Asia (IASEA), 2023 2. Sea Asia 2023 3. International Trademark Association (INTA)’s 2023 Annual Meeting Live+ 4. Gastech Exhibition & Conference, 2023 5. SILMO Singapore, 2023 - 2025 6. FIND – Design Fair Asia, 2023 - 2024 7. transport logistic and air cargo South East Asia 2023 8. Asia CEO Summit @ Singapore, 2023 – 2024 9. Worldchefs Congress and Expo, 2024 10. Rotary International Convention, 2024 11. 110th Lions Clubs International Convention, 2028 The newly announced International Trademark Association (INTA)’s 2023 Annual Meeting Live+ will also be held in Singapore from 16 to 20 May 2023. Please reach out to Singapore Tourism Boards to find out more about the INSPIRE Global 2.0 programme and more. Comments are closed.
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