Thailand Convention & Exhibition Bureau (TCEB) taps into secondary MICE cities in India with the herald of MICE road shows, eyeing to attract more than 13,000 visitors into Thailand to boost meetings and incentives market.
Mr Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (TCEB), disclosed that TCEB has been thinking highly of MICE markets in India, which is considered a MICE market with the second largest number of MICE travellers after China. As a market with high potentiality in terms of population and economic growth, TCEB recognised the cities and thus joined forces with Thai entrepreneurs to hold road shows that expect to promote meetings and incentives in secondary cities of India. During March to April, two road shows were held. The first show was in Hyderabad and Jayapura, as these two are big cities with the readiness of MICE travel agents. Also, these two cities are distinct with high potentiality and tendency to encourage working people to have their meetings and incentives events in Thailand.
The second road show happened in Kolkata and Lucknow, which are secondary cities with a small number of MICE travellers. Interestingly, there are a good number of travel agents with high potentiality qualified to develop as MICE travel agents in the future. TCEB realises that the preparation of networking with agents at the early stage in secondary cities will help to form long-term business relationship, which is a key factor in dealing with the Indians.
Overall, the two road shows were soundly responded. It is expected that the events will bring a total of 63 meetings and incentives events from India into Thailand, attracting more than 13,000 MICE travellers which can generate over 1,000 million baht of revenue.
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