TCEB held the Thailand MICE Forum (TMF) 2019 on 28 August 2019 at the Athenee Hotel in Bangkok. With the theme “Thailand’s Opportunity: Asia’s Top MICE Destination”, the convention this year creates awareness and enthusiasm for Thai MICE entrepreneurs to collaborate and seek new opportunities together. This will drive Thailand towards becoming Asia’s Top MICE Destination.
“This year, TCEB has the honour of welcoming executives from the world’s most prominent MICE associations, including The Society for Incentive Travel Excellence (SITE), International Congress and Convention Association (ICCA) and The Global Association of the Exhibition Industry (UFI), who joined Thai entrepreneurs to express their viewpoints on how to strengthen Thailand’s competitiveness with global MICE standpoints. These discussions are beneficial to the betterment of Thai MICE, as well as to international MICE business dealings,” said Mr Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (TCEB).
TCEB has been attracting prominent events and providing support for both regional or global events in line with the government’s policy. Generation and distribution of revenue across all regions will include the holding of MICE events in different regions of Thailand. MICE development schemes have been crafted for secondary cities, side by side with MICE City standard development plan, which would include MICE for Community Project, as well as development projects for regions and key districts, such as the EEC and the Thailand Riviera. Additionally, digital media will be given priority along with research works and investments in big data management.
At the Forum, it was revealed that the 86th UFI Global Congress will be held from 6 to 9 November 2019 with the theme “Platforms of Trust: Connect – Engage – Succeed”. An estimated 550 delegates from 50 countries worldwide will be attending the event. The convention consists of activity zones including the Thai Town – a special zone that reflects the potential of exhibition industry; MICE Cities; Business seminar on “Thailand” as the world’s new exhibition destination; Business negotiation arena for Thai and foreign entrepreneurs, and social activities and friendship golfing.
Mr Kai Hattendorf, Managing Director/CEO of UFI told the audience, “Thailand’s global profile as a hub for international exhibitions has grown significantly in recent years, and our latest UFI research data shows that the market is well-positioned for additional growth in the years to come. Thailand’s MICE industry already serves as a vital case study on how strategic development, policies and investments lead to tangible economic results beyond tourism. For UFI, this was also part of the decision to select Bangkok as this year’s host destination for the Global UFI Congress.”
Other international speakers at the Forum who shared trends in their respective MICE sectors include Mr Philip Eidsvold, President of SITE, and Mr Senthil Gopinath, Chief Executive Officer of ICCA. Statistics and comments from these speakers gave confidence to local Thai MICE entrepreneurs in achieving Thai MICE 2020 goals. Ms Yumiko Iwata, Director Convention Promotion at Chiba Convention Bureau gave the audience a sneak peek on innovations and technologies to be deployed in the Tokyo Olympics in 2020, inspiring Thai tech developers to invent new solutions in MICE management.
MICEreview attended the Thailand MICE Forum as part of the international media familiarisation trip (IMFT 2019) programme organised by TCEB.
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