Thailand Convention & Exhibition Bureau (TCEB) has outlined a three-pronged strategy for 2022. The strategy focuses on developing more cities and organisations for international MICE, upgrading skills and standards, and the pursuit of prominent hosting opportunities. According to Mr Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (TCEB), the organisation’s 2022 strategy will focus on three pillars. 1st Pillar: Reinforce National MICE The first is to reinforce national MICE. This means upgrading more cities to become MICE-ready, creating new events, and helping event organisers meet international standards to achieve greater economic impact. TCEB will work with partners from all sectors through projects such as EMTEX, which has enabled more than 10 public- and private-sector organisations to jointly elevate local trade fair standards. To create new events, TCEB has introduced the concept of “Festival Economy” to cities in various regions. The idea is to create a signature international festival – or “1 City: 1 License Event” – that can translate a region’s unique advantages and appeal into an economic driver. A “Festival Economy” will unite the interests of local stakeholders such as service providers and suppliers, venue owners, and organisers towards a new common, self-sustaining goal with tangible economic benefits. TCEB’s financial support for domestic meetings which is now in its third phase has so far attracted more than 1,000 applicants, while support for 645 meetings has already been approved. 2nd Pillar: Partner Professional Associations The second pillar is for TCEB to partner with professional associations such as Thailand Incentive and Convention Association (TICA) and International Congress and Convention Association (ICCA) to prepare the workforce and venues for the return of international MICE. 3rd Pillar: Attract International Events The third pillar is to attract as many international events as possible. Thailand is hosting The Asia-Pacific Economic Cooperation (APEC) Summit 2022 that is expected to support TCEB’s plan to attract more high-profile events in the following years.
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