Ignatius Jones, one of the world’s leading major event directors and creative director of Vivid Sydney, has joined the program for the Australian Event Symposium to shed light on the creative process behind the world’s largest festival of light, music and ideas which in 2016 attracted a record-breaking 2.31 million people.
The Event Symposium will be held at the Novotel Twin Waters Resort on the Sunshine Coast on 22-23 September 2016.
In addition to being awarded Australian Event of the Year in 2013, the Vivid Sydney festival has won Best Tourism Event at the Australian Event Awards in 2013, 2014 and 2015. Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency.
The festival has been instrumental in transforming what traditionally had been a quieter period for the visitor economy, to one of the year’s busiest, injecting over $63 million in visitor expenditure for New South Wales.
Vivid Sydney’s Creative Director Ignatius Jones will join a number of other creative directors from significant Australian events and festivals speaking on the first day of the Symposium, including Amanda Jackes from Woodford Folk Festival, Andrew Walsh from White Night Melbourne, David Malacari from Ten Days on the Island and Joanne Chadwick and Sally Heading from Santos Tour Down Under.
The second day of the Symposium will comprise a series of sessions handling a diverse range of topics including social media, sponsorship, destination marketing, crowd safety, event security and volunteer management.
Registrations for the Australian Event Symposium can be completed now at www.eventsymposium.com.au.
The Symposium is being held in conjunction with the Australian Event Awards, the national awards program for the events industry.
The Australian Event Awards ceremony will take place on 21 September, the night before the Event Symposium begins, at the Novotel Twin Waters Resort.
MICEreview provides features, reviews and news on destinations and venues for meetings, incentives, conventions, exhibition and business travels.