Driving from Bangkok to Hua Hin is a good three to four-hour's journey. Passengers will need some rest stops along the way. For corporate incentive groups, it will be more beneficial if some of these stops can be developed into destinations for team building or CSR activities. This presents a great opportunity for the rural communities to create new attractions on their property along the journey, and hence benefit from Thailand’s MICE boom. Relevant government agencies should work closely with these community enterprises and charitable organisations to upgrade basic amenities and to better understand the needs of MICE visitors. Here are some rural attractions between Bangkok and Hua Hin:

Dubai is famous for its skyscrapers, unique architecture and man-made islands. What better way to enjoy this than from the air. One of the coolest way to experience this is to board a sea-plane. Passengers can appreciate the golf resorts and skyline at eye-level as the plane glides through the glittering water, then slowly ascend to admire Dubai’s magnificent architectures and developments from a bird’s-eye view.

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The Regional Observatory for the Public, Chachoengsao, is one of the astronomical infrastructures by the National Astronomical Research Institute of Thailand, the Ministry of Science and Technology. The National Astronomical Research Institute of Thailand (NARIT) promotes astronomy education for all, especially children and young people, partly by offering the opportunity to observe celestial phenomena via telescope or in a planetarium.

MICE organisers looking for venues within Thailand's Eastern Economic Corridor (EEC) can rent the Observatory’s spaces, even if the facilities are more educational rather than tourism in nature. For example, the open amphitheater can be turned into a spectacular ‘star-gazing’ theme dinner, complete with astronomy tour and shows... weather permitting. For CSR and team-building activity, MICE visitors can participate in a project to help create tactile star maps using clay, which allow those with visual impairment to feel the shapes and positions of stars in the sky. These learning materials created are donated to the Chachoengsao Panyanukul School under the patronage of Princess Maha Chakri Sirindhorn.

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