An interview with Ms Nia Niscaya, MICE director for the Ministry of Culture and Tourism Indonesia, on the country’s plan to develop its MICE industry.
Many events are being held in Bali and Jakarta year in and year out. Bali is already a very mature and world-renowned destination for incentive groups and conventions, while Jakarta is popular with business meetings. But Indonesia is a vast country. What are the other destinations that Indonesia is actively developing and promoting for MICE? For the time being, we are focusing on promoting 10 MICE destinations in Indonesia, including Medan, Padang/Bukit Tinggi, Batam, Jakarta, Bandung, Yogyakarta, Surabaya, Bali, Makasar , Manado The criteria used in selecting these destinations are among others the accessibilities, venue and other supporting MICE facilities, human resource, as well as the availability of various tourism objects. In terms of facilities, like hotels, meeting venues, local transportation, these destinations are ready to host international MICE activities. At the moment, Bali and Jakarta are still the strongest ones for their strategic position as hubs, as they are supported by many direct international flight services. I believe if there is more direct international flight coming in, other MICE destinations could host more international events and accommodate events with difference attendance sizes. What are the specific incentives available to event organisers, corporate meeting planners and non-profit organisations for holding their event in Indonesia? MCTI can help in promoting the event for the organizer, coordinating site inspection, facilitating between relevant government agencies if required, arranging pre/post-tour, reception or cultural performances and souvenirs. (more information on next page) As you know, the last issue of MICEreview covered the topic of Crisis Management for MICE industry with focus on Thailand. As a follow-up, how ‘crisis-ready’ is Indonesia’s Ministry of Culture and Tourism and your department, as well as other related organisation in ensuring event organisers and planners on safety and stability, especially in view of Indonesia’s upcoming Presidential election, and threats of terrorism activities from time to time? We take it as an opportunity for the MICE development of both domestic as well as international markets. Anything beyond our control and expectation could happens, anytime anywhere, however I believe that nowadays our nation is getting mature with the democratic process. It has been proven that the 2004 general election was a successful democratic event, thus it has enhanced our image as a strong nation with many safe destinations to visit. Comments are closed.
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