42% Growth in Attendance for ITB Asia 2023

Business Networking at Travel Tech Asia 2023 (phoro courtesy of Messe Berlin)

ITB Asia 2023, co-located with MICE Show Asia and Travel Tech Asia, received thousands of industry experts during the three-day exhibition with a multi-track conference. The annual event sees a 42% surge in attendance compared to 2022. With over 1,838 exhibitors and more than 1,300 top-tier industry buyers, ITB Asia 2023 served as a platform for over 35,000 business appointments, fostering long-term cooperations in the global travel industry.

The conference agenda augmented the experience that attendees could get in the busy exhibition halls. Adopting the motto “Accelerating Growth: Paving the Way for New Opportunities in Travel & Tourism”, the ITB Asia Conference gathered global thought leaders from the entire industry, sparking lively discussions on topics critical to the future of MICE, corporate travel, leisure travel and travel technology. Over 160 speakers delivered more than 4,000 minutes of speeches in over 100 sessions spanning 3 days in 3 conference theatres: the Knowledge Theatre, MICE Show Asia, and Travel Tech Asia.
 
The preparations for the next year’s show are underway, with the 17th edition of ITB Asia scheduled on 23 – 25 October 2024 in Singapore. The booth registration for ITB Asia 2024 is open online, with Super Early Bird rates available till 31 October 2023.