Bosnia & Herzegovina is a country situated in the western Balkan peninsular of Europe. Its storied history and its recent war with neighbouring Serbia make it rather difficult to explain this country in a few sentence. Today as you interact with the people in Bosnia, you can still feel their angst and emotion on the war that happened just about 20 years ago, as almost everyone, every family has a story to tell.
But perhaps it is these history, stories and emotions, as well as the natural beauty of the country that make Bosnia & Herzegovina a great place to visit, from the MICE point of view. For example, the experience of the recent war has given rise to interesting themed tours and activities such as the "Siege Tour", "Tunnel Tour". While a walk through the main street capital city Sarajevo's Old Town is like a walk through history from the Ottoman era, Austro-Hungarian period, the Communist regime to today. Unlike old towns of other European countries, the architectures of each era were well preserved on one street - like a linear timeline, making easier to explain the history of the country. Then there are other heritage sites such as Mostar, Pocitelj and nature sites with spectacular views such as the Kravice waterfall. And dining right beside gushing waters along the Buna River is an experience not to be missed.
Bosnia & Herzegovina is a truly an amazing destination with great potential for MICE, although more investment and development in infrastructure, as well as improvement on assessibility would be ideal.
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