The Caucasus nation of Georgia, not to be confused with the US state of Georgia, is gaining traction as a regional MICE destination. In 2016, within the framework of the National Tourism Administration of Georgia, the Georgian Convention and Exhibition Bureau (GCEB) started operations with the objective to promote the development of business tourism in Georgia. By 2018, Georgia has achieved the first place in the ICCA rankings for the Caucasus and Central Asia regions.
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