The year 2024-2025 marks another milestone for Thailand as a preferred MICE destination when four Thai MICE Cities: Bangkok, Phuket, Chiang Mai and Pattaya are welcoming more overseas flights from Europe, Central Asia, Sub-Continent, East Asia and the Middle East. Eight international airlines have launched new direct flights in 2024 to Thailand’s four main MICE Cities, Bangkok-Phuket-Pattaya-Chiang Mai, while three more airlines are scheduled to offer direct flights in 2025.
Organisers of the Australian Event Awards and Symposium have signed a three-year deal with the City of Coffs Harbour. The destination will host the annual gathering of the Australian events industry from 2025 to 2027. The regional City on the Mid North Coast of New South Wales is equidistant from Sydney and Brisbane and has direct flights from Australia’s four largest cities on the eastern seaboard – Sydney, Melbourne Brisbane and Canberra.
Thailand has been attracting international conferences and events to more MICE cities and destinations in all four key regions of Thailand in 2024. The highlight of the year is the International Horticultural Exposition 2029. The International Association of Horticultural Producers (AIPH) decided in March 2024 to choose Nakhon Ratchasima province or Korat in the northeastern region as a host city. The bid was a collaboration between Thailand Convention and Exhibition Bureau (TCEB), Thailand’s Ministry of Agriculture and Cooperatives, which will act as a host organisation, and Nakhon Ratchasima province.
To meet the changing business travel requirements, Thailand Convention and Exhibition Bureau (TCEB) showcased its partnership with local enterprises to offer two new self-creation workshops in Bangkok aimed to increase value and return on experiences for MICE planners and travelers.
The two workshops are “ClayCirclelation” and “Sensory Marketing”, both combining pleasure, self-creation and self-learning experiences. TCEB organised the workshops as pre-tour activities for hosted buyers of IT&CMA 2024 in September, which garnered their appreciation. Some decided to take up the activities for their clients. ITB Asia 2024 concluded on 25 October in Singapore, hosting over 45,000 business appointments, attracting more than 18,500 attendees from 85 countries, and featuring 1,950 exhibitors. Additionally, over 1,400 high-quality buyers contributed to a dynamic business and networking environment. 160 top speakers shaped the future of travel at the ITB Asia Conference.
ITB Asia officially opens on 23 October 2024 at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Over the three days, travel industry professionals can look forward to the largest and most diverse exhibition event and conference programme to date.
Occupying three exhibition halls, ITB Asia and MICE Show Asia showcase a diverse range of exhibitors from destinations, attractions, airlines, hotels, cruises, and the MICE industry. Travel Tech Asia hosts the latest travel technology suppliers and startups in an additional hall dedicated to Travel Technology companies, displaying their most innovative tech solutions. In total, the show sees over 85 tourism organisations and convention bureaus participating, and records a 75% growth in African representation, and a 25% increase from Europe, Singapore Changi Airport has been transformed into a blooming spectacle with its first-ever flower-themed showcase from now till 30 September. ‘A Sunflower Sojourn’ features over 5,000 sunflowers of more than 10 exquisite varieties, beautifully arranged at over 20 locations across all four terminals. The showcase extends outdoors to Hub & Spoke, making it the largest sunflower showcase ever held in an airport. At the Departure Halls of Terminals 2 and 3, visitors will be treated to stunning floral displays featuring larger-than-life sunflower topiary sculptures, towering at five and eight metres tall respectively.
As the travel industry continues to evolve at an unparalleled pace, the ITB Asia Conference 2024, running from 23 to 25 October in Singapore, provides the key platform to stay on the cutting edge and shape a resilient and dynamic future for global travel and tourism. Under this year’s theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism", the agenda of the three-day conference comprises ground-breaking knowledge and insights across three focused tracks on how to adapt to changing consumer expectations, improve operational efficiency and create more sustainable and immersive experiences.
Marking sustainable events in Thailand with carbon offset that generates benefits for local communities will soon become a possibility when the five Thai alliance organisations made a soft launch of Thailand’s first carbon trading platform designed particularly for enterprises wishing to trade carbon in medium and small batch. The platform is now partially experimented among individual travelers and is expected for trial among MICE entrepreneurs at the end of this year.
Singapore Changi Airport handled 16.5 million passenger movements from April to June 2024, an increase of 13.4 percent compared to a year ago. This was 98.2 percent of passenger movements for the same period in 2019. Aircraft movements, including landings and take-offs, totalled 89,300 for the quarter, up 9.7 percent year-on-year, and was 94.5 percent compared to the second quarter of 2019.
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