ITE Hong Kong 2024 to be held from 13-16 June

Comprising the 38th ITE (Leisure) and 19th MICE Travel Expo, ITE Hong Kong 2024 will be held from June 13 to 16 at Halls 1 of Hong Kong Convention & Exhibition Centre (HKCEC).  As Hong Kong’s only international travel fair, it is strongly supported by the Ministry of Culture and Tourism of the People's Republic of China with Hong Kong Tourism Board and Macao Government Tourism Office etc. as supporters.

Physical ITE has been held successfully each year since 2021 during the Covid-19 panedmic. Despite few international flights, ITE2023 welcomed back regional buyers and trade visitors from southern China. 29% of its 59 exhibiting countries and regions were from outside Asia. It held over 80 cultural performances and seminars in public days. While flights were expensive during those difficult times, it also means that exhibitors selling direct mainly to premium FIT who dominate Hong Kong outbound travel. The scale of mainland China participation was the largest in ITE2023 and also bigger than in 2019. Overall, ITE2023 recovered to some 80% pre-pandemic.
 
ITE2024 will have new exhibitors from repeating official pavilions and private sectors from new exhibiting countries and regions like Bulgaria, Cuba, Indonesia, Kazakhstan, Kenya, Marianas, Pakistan, Seychelles, South Africa, Tanzania, Turkmenistan and Zagreb. Also, ITE2024 will highlight new and repeating travel themes of Island Paradise, Study Tour, Sustainable, Ice & Snow Tourism, Night Markets and the Great Bay Area etc.

To help exhibitors optimizing their presence, the organizer offers B2B (regional and local travel trade & corporations) and B2C (premium FIT) with optional and free services which can include assisting exhibitors to hold own trade seminar, panel displays or be listed in photo booth dedicated to some travel theme; and free time slots in the grand stage for cultural performances etc.
 
Last month Hong Kong airport saw passenger traffic back to 80% pre—pandemic, and fully recovery expected by end of 2024. With more flights, more package tours and other travel products available for selling also to ITE public visitors this year.  Indeed, survey found them quality travelers, specifically, in coming year 68% to spend more on outbound travel and 38% take 3 or more outbound holidays. 
 
There will be plenty of travel fun in ITE2024 - specially designed pavilions some with cultural elements, great varieties of travel products on display or for sale, photo booths, cultural performances, travel seminars, games in booths, mascot photo sessions, souvenirs, updated travel maps and more. With now little concern on covid-19, publicity will be stepped up to attract even more visitors.

For more information, please visit: www.itehk.com