The Thailand Convention and Exhibition Bureau (TCEB) has introduced seven magnificent themes and 25 new routes for MICE delegates visiting Thailand.
Working closely with the public and private sectors, as well as educational institutions, the new routes will enhance travel experiences in Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen.
Venues need to demonstrate they have a capacity to accommodate no fewer than 30 MICE participants and feature at least one of the ‘seven magnificent themes’. They need to also demonstrate suitable safety standards and knowledgeable human resources.
To promote the 25 MICE routes, TCEB will build awareness through media, MICE City brochures, a guidebook of creative ideas for MICE destinations, a promotional video and a QR Code to promote the new routes at international trade shows. The seven themes are outlined in the TCEB guidebook of creative ideas for MICE destinations and have been identified as having the greatest interest for international and domestic MICE travellers.
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