The International Congress and Convention Association (ICCA) has chosen Bangkok as the host city of its annual general meeting next year. The 62nd ICCA Congress will be held from November 12-15, 2023. A major event in the global MICE calendar, the ICCA Congress is attended by members who represent more than 1,000 private and public organisations from over 100 countries. ICCA’s decision reflects the association meeting industry’s confidence in Bangkok and the interest among ICCA members to get reacquainted with Thailand after a two-year break. Supported by Thailand Convention and Exhibition Bureau (TCEB), the 2023 congress also promises to be an especially memorable one as it will take place at a time when Bangkok will be showcasing its achievements from the first half of its 20-year Strategic Development Plan (2013–2032) to transform itself into the “Metropolitan City of Asia”. By hosting the ICCA Congress, TCEB hopes to impress upon association meeting executives not only Bangkok’s exceptional credentials but also the many MICE destinations to be found throughout Thailand. Having developed their business events infrastructure over the years with input from TCEB, Thailand’s other MICE Cities – Chiang Mai, Phuket, Pattaya, Khon Kaen, Nakhon Ratchasima, Songkhla, Phitsanulok, Udon Thani and Surat Thani – are now more ready than ever to host international meetings. TCEB President, Chiruit Isarangkun Na Ayuthaya, said: “Hosting the ICCA Congress 2023 will generate substantial economic returns and uncover countless new business opportunities for [Thailand’s] MICE community. With more than 1,000 overseas and 200 Thai delegates expected, we estimate the congress itself will generate 3 million USD in revenue and other positive impacts, such as job creation, tax revenue and added values to the economy.” Mr Chiruit pointed out that one segment of the congress programme is particularly important for Thailand’s MICE professionals. The ICCA Business Exchange – the session where ICCA members share commercially important information on the bidding process, selection criteria and budgets of their recent events – can provide essential guidance for Thai MICE players in crafting winning bids. With more than 30 executives of international associations participating in the session, this is also a golden opportunity for local associations and regional stakeholders to form networks and drive business development. “I thank TCEB and Thailand for the ambition to host the ICCA Congress 2023. TCEB clearly demonstrated structured planning, support from crucial partners in the region, and offering a beautiful setting for guests to come together. There is no doubt that the ICCA Congress in Bangkok will showcase how business events can contribute to socio-economic development, enhance the intellectuality of the meetings industry, and be prepared for the future. I am sure ICCA delegates will be able to experience memorable Thai hospitality and professionalism at ICCA Congress 2023.” Comments are closed.
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