ITB Asia 2023 Sees Growth of 35% Increase in International Exhibitors

ITB Asia 2023 Opening Ceremony (photos courtesy of Messe Berlin)

ITB Asia, Asia’s leading travel trade show, opened its doors at the iconic Marina Bay Sands in Singapore today. Co-located with MICE Show Asia and Travel Tech Asia, the event provides three full days of networking opportunities with international exhibitors, complemented by conference sessions. Guest of Honour Alvin Tan, Minister of State, Ministry of Trade and Industry, Singapore, opened the show together with Melissa Ow, Chief Executive, Singapore Tourism Board and David Ruetz, Senior Vice President, Messe Berlin.

This year’s ITB Asia exhibition showcases over 80 National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs). Led by the exhibition sponsors, including Busan Tourism Organization, Japan National Tourism Organization, Korea Tourism Startup Center, Penang Global Tourism, Sentosa Development Corporation, Tourism Promotions Board Philippines and Visit Finland, the show will foster hundreds of cooperations between destinations, buyers, and service providers.

Business Appointments at Visit Finland Booth (photo courtesy of Messe Berlin)

Adopting the theme “Accelerating Growth: Paving the Way for New Opportunities in Travel & Tourism”, the ITB Asia Conference will become a hotspot for new ideas and networking. Over 160 speakers will deliver 4,000 minutes of speeches in over 100 sessions spanning 3 days. The attendees will discuss topics critical to the future of MICE, corporate travel, leisure travel, and travel technology.

Hermione Joye, Sector Lead, Travel and Vertical Search APAC, Google, and James Liang, Co-founder and Executive Chairman of the Board, Trip.com Group will deliver the opening keynotes of the conference. The Knowledge Theatre conference track runs in parallel with MICE Show Asia and Travel Tech Asia.

James Liang, Co-founder and Executive Chairman of the Board, Trip.com Group delivering the Keynote Speech (photo courtesy of Messe Berlin)

The Startup Arena within the Travel Tech Asia Hall will offer an exciting opportunity for startup exhibitors to showcase their innovations to the expert audience.

ITB Asia 2023 features 1,838 international exhibitors, with 35% increase in new exhibitors, 38% increase in MICE sellers, and more 200% growth in travel technology vendors. And with over 1,300 global top-tier buyers, and over a hundred conference speakers participating, the show is off to a strong start.