IT&CM Asia 2023: Thailand secures 405 MICE event leads

The Thailand Pavilion attracted 135 leads (photo courtesy of TCEB)

At the recently concluded IT&CM Asia 2023 in Bangkok, the Thailand Convention and Exhibition Bureau (TCEB) led the Thai Team to secure 405 leads from its three main exhibition pavilions. The number of generated leads adds on to TCEB’s 23 conference-bid win performance concluded at the end of the bureau’s 2023 financial year on 30 September.

The Thailand Pavilion comprises 40 exhibitors and generated 135 leads, a 43.6% increase from 94 leads achieved last year. The leads from Thailand Pavilion – 133 for meetings and incentives (24,532 travellers) and two for conventions (2,200 travellers) – is valued at 1,764 million baht. ​

Pattaya Pavilion

The Pattaya Pavilion buzzing with schedule appointments (photo courtesy of TCEB)

The Pattaya Pavilion, with 24 exhibitors, generated 150 leads. The leads from Pattaya Pavilion carry a potential yield of 30,000 travellers and 2,000 million baht of revenue. 

Pattaya, the designated MICE City for Thailand’s Eastern Economic Corridor, took a determined step forward by introducing an all-new incentive package for event planners and organisers called City Package. Co-created with TCEB, the package offers bidding support, assistance in securing endorsement by relevant government agencies, publicity and promotion, recommendation on venues certified by the Thailand MICE Venue Standards (TMVS) and suppliers, and volunteer and traffic management.

“Pattaya is ready for the world. Our first-ever City Package gives event organisers great reasons to consider Pattaya for MICE. With TCEB’s support and coordination, we now have the strong fundamentals and marketing reach to turn our location in the heart of the Eastern Economic Corridor into a winning proposition. Pattaya offers two convention centres, an array of meeting venues at four-and five-star hotels, a good mix of attractions and activities, easy access from Bangkok, and all-round support from TCEB and Pattaya’s MICE community.”
Ms Titipun Pettrakul, Deputy Mayor of Pattaya

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Isan MICE Stand

The Isan MICE Stand generated 120 leads (photo courtesy of TCEB)

The Isan MICE Stand generated 120 leads.  For Isan MICE Stand, the potential yield is 24,000 travellers and 1,600 million baht of revenue. At Isan MICE Stand, buyers met 10 exhibitors from three key cities in Thailand’s northeastern or Isan region – Udon Thani, Khon Kaen, and Nakhon Ratchasima. These cities are economic, transport, cultural, and education hubs for the region. Udon Thani is also the winner of the bid to host the International Horticultural Exposition 2026. Connectivity to Isan will improve greatly when Thailand’s high-speed rail network connects Bangkok to Nakhon Ratchasima in 2026 (253 km) and onward to Khon Kaen in 2029 (437 km).

IT&CM Asia and CTW Asia-Pacific 2023, the first fully in-person show since Covid-19, has been a fruitful event for the Thai exhibitors.