"With the new ‘EMC3 Model’, TCEB will elevate the MICE industries in three provinces in the Eastern Economic Corridor, namely Chachoengsao, Chonburi, and Rayong... which will bring about a rapid advancement of the region,”
Thailand Convention and Exhibition Bureau (TCEB) is pushing forward Thailand’s MICE industry and drive the 10 target industries under the Thailand 4.0 scheme in support of the government’s policy.
“The promotion of the MICE industry in Thailand’s Eastern Economic Corridor (EEC) is part of a zoning strategy that aims to attract conferences, conventions, and exhibitions, as well as MICE-related investment to EEC. With the new ‘EMC3 Model’, TCEB will elevate the MICE industries in three provinces in the Eastern Economic Corridor, namely Chachoengsao, Chonburi, and Rayong, through simultaneous and extensive developments across all facets as well as integrated marketing, which will bring about a rapid advancement of the region,” said Mr Chiruit Isarangkun Na Ayuthaya, President of TCEB.
The EMC3 Model is spearheaded by six major projects spanning a period of three years (2019-2022). These projects are namely:
The EMC3 Model will further advance Thailand’s MICE industry and propel the other industries forward as envisioned in the Thailand 4.0 scheme, in which Thailand will be driven towards a value-based economy through innovation, creativity, and its service industry.
To summarize this briefly, TCEB is not just a facilitator in bringing in international meetings related to the 10 target industries under the Thailand 4.0 scheme, but also a partner in growing the MICE industry as part of, and within the EEC development.
Traveling through the EEC region during the International Media Familiarization Trip (IMFT) 2018 in October, members of the media can imagine the convenience and anticipate the great reduction in travelling time which the EEC development would bring when the High Speed Rail is ready and the U-Tapao Airport is fully expanded by 2023. At the moment, apart from Pattaya being a mature tourism and MICE destination, local hospitality entrepreneurs and international investors are ready to develop the potential of the other areas in the EEC region.
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