Thailand Convention and Exhibition Bureau (TCEB) has unveiled a five-year action plan (2023–2027) aimed at revitalising the economy and promoting Thailand as a premier destination for international MICE. It will leverage innovation and sustainability as travel normalises and international MICE continues on a path of rapid recovery. The plan will be supported by the “TCEB Go” strategy and Thailand MICE to Meet You Year 2023 campaign. TCEB President, Mr Chiruit Isarangkun Na Ayuthaya, said: “The lifting of domestic and international travel restrictions worldwide is accelerating the recovery of MICE. At this critical juncture, TCEB is embarking on a five-year action plan (2023–2027) to advance Thailand’s MICE industry. First, we will have our “TCEB Go” strategy, which will enable TCEB to partner with local and international organisations and further enhance Thailand’s position as a leading MICE destination in the world. Our immediate focus will be on innovative approaches and the development of sustainability solutions for the industry. The five-year plan will also be expressed through our new campaign called Thailand MICE to Meet You Year 2023, which aims to inspire the organisation of more MICE events throughout Thailand and generate revenue for more local economies.” The TCEB Go strategy is made up of five themes: T: Thailand as Global MICE Leader C: Create Destination Competitiveness Through Diverse Local Identities E: Execute Innovative MICE Solutions B: Build Agile and High-Performance Organization Go: Go for MICE Sustainability Apart from the TCEB Go strategy, TCEB has also been actively promoting the Thailand MICE to Meet You Year 2023 campaign to stimulate the economy through MICE events like conferences, training programs, professional meetings, exhibitions, corporate events, and festivals. The campaign will help generate revenue and create job opportunities in different regions across the country. On 26 April, TCEB will be celebrating National MICE Day to highlight the MICE industry’s contribution to the nation’s development through the years. This event will also bring together experts in technology and sustainability to share insights and experiences that the MICE industry can benefit from. In the first quarter of the fiscal year 2023 (October to December 2022), Thailand welcomed 7.93 million MICE travellers, resulting in 28.53 billion baht in revenue. Of that figure, 183,618 were international MICE travellers, bringing in 12.03 billion baht in revenue, while domestic travellers numbered 7.75 million, generating 16.50 billion baht in revenue. Of all international MICE travellers, 97,015 attended exhibitions and generated the highest revenue of 6.88 billion baht, followed by corporate meeting sector which brought in 55,687 travellers, generating 3.24 billion baht in revenue. International conventions attracted 17,653 travellers, generating 1.06 billion baht in revenue. The incentive sector brought in 13,263 travellers and a revenue of 851 million baht. Likewise, exhibition was the sector bringing in the highest number of domestic MICE travellers, 7.31 million, and generating 14.82 billion baht in revenue. This was followed by convention which attracted 304,826 domestic travellers and generated 1.11 billion baht in revenue. The corporate meeting sector welcomed 129,054 domestic travellers and generating 537 million baht in revenue, while the domestic incentive sector generated 39 million baht with a total of 8,076 travellers. “For fiscal year 2023, Thailand targets to welcome a total of 18.55 million MICE travellers, generating 109.00 billion baht in revenue for the country. This includes 760,000 international MICE travellers with a contribution of 50 billion baht, and 17.79 million domestic MICE travellers with a contribution of 59.00 billion baht. As for the 5-year action plan under the TCEB Go strategy, during the fiscal year 2023-2027, it is estimated that over 160 million MICE travellers will visit Thailand, generating a total revenue of over 945.00 billion baht,” Comments are closed.
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