At the recent IMEX 2023 in Frankfurt, Thailand netted 120 leads that may yield 61,141 overseas MICE visitors. Of these, 109 were for meeting and incentive groups (21,561 persons) and 11 for convention groups (39,580 persons). Thailand Convention & Exhibition Bureau (TCEB) also revealed that Thai suppliers recorded 866 appointments with prospective overseas buyers while TCEB had 94, bringing the total number of appointments to 960 in IMEX. The leads are from over 10 countries, including Germany, UK, the Netherlands, Kazakhstan, USA, Mexico, and India.
29 exhibitors – including nine hotels from Bangkok, five from Phuket, and one each from Samui and Khao Lak, seven destination management companies, three venues, the Thailand Incentive and Convention Association (TICA), Thai Airways International, and TCEB – kept the Thailand Pavilion buzzing with meetings, presentations and cultural experiences.
For the UK and European market, TCEB has set its target for 2023 at 91,200 visitors. This is more than three times the 27,080 recorded in 2022, and makes up 12 per cent of the total number of overseas MICE visitors (760,000) targeted for the year. Thailand’s top five European markets in 2022 were Germany, the UK, France, the Netherlands, and Italy.
At IMEX 2023, TCEB highlighted two upcoming events – the ICCA Annual Congress to be held from November 12–15, 2023 at Queen Sirikit National Convention Center and the Annual Meetings of International Monetary Fund and the World Bank Group scheduled for 2026 in Bangkok. These are high-profile global business events that will burnish Thailand’s credentials as one of the world’s leading MICE destinations.
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