The Global Association of the Exhibition Industry (UFI) has chosen Thailand to host the UFI Asia-Pacific Conference 2026 in Bangkok. Its decision is based on the strong support expressed by Thailand Convention and Exhibition Bureau (TCEB) and Thai Exhibition Association (TEA). TCEB’s partnership with TEA for the conference is part of TCEB’s strategy to attract more international events to Thailand by teaming up with industry stakeholders.
UFI’s CEO, Mr Kai Hattendorf, and TCEB President, Mr Chiruit Isarangkun Na Ayuthaya, signed a Memorandum of Understanding (MOU) during a press conference held on August 22 at Queen Sirikit National Convention Center (QSNCC) in Bangkok.
UFI and TCEB have a long-standing partnership, and UFI is delighted to return to Bangkok in 2026 – this time with our Asia-Pacific Conference. Together, UFI and TCEB will make sure that event industry leaders from the region and beyond will find their time well spent – and leave with new insights, make and renew contacts, explore business opportunities, and experience Thailand’s friendship, hospitality and professionalism.”
Mr Hattendorf added that “the exhibition industry across Asia-Pacific is successfully recovering after the Covid-enforced break. Our UFI global data shows that the region, including Thailand, is on a similar trajectory as other parts of the world. Those markets who reopened first are already reaching their pre-pandemic revenues again – a strong testament to the value of face-to-face market places and meeting places. "
The UFI Asia-Pacific Conference is a regional gathering for professionals and decision-makers in the exhibition industry to examine issues affecting the industry, exchange experiences, network and explore business opportunities in the host destination. The 2026 edition is expected to attract at least 200 delegates to Bangkok.
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