The meetings, incentives, conventions and exhibitions (MICE) industry is taking a stronger role in Thailand’s national development. MICE is now incorporated as a new growth driving engine in the government's 20-year national development plan. In addition, the Thai government makes it a policy to promote more local and community attractions beyond the established MICE destinations. Against this backdrop, Thailand Convention and Exhibition Bureau (TCEB) sets to “redefine” business events experience by showcasing to international media, the new strengths of Bangkok and Hua Hin's dual destination dynamism as product development continues to create new attractions and activities at a community level.
Mrs Nichapa Yoswee, Senior Vice President - Business, TCEB, said: “TCEB is using this to help redefine business experiences for MICE travellers in both destinations. The brand-new attraction at ICONSIAM, the new venue - TrueIcon Hall, together with the latest exclusive Michelin starred culinary experiences, are helping to strengthen international MICE business in Thailand. While innovative attractions and activities in local communities, like coconut palm sugar production in Samut Songkram, salt spa in Phetchaburi, both in the vicinity of Hua Hin, and herbal products in Hua Hin, present redefined business opportunities and experiences often not previously available."
Indeed, supporting local communities and implementing sustainable practices featured strongly in this year’s international media familiarisation trip as venues and restaurants emphasized on using locally grown produces, environmentally friendly gifts and procedures, and there was a noticeable reduction in distribution of water in single-use plastic bottles throughout the trip. Read more about some of these experiences:
Over 20 knowledge sessions will take place across the three-day IT&CM Asia and CTW Asia-Pacific that sees dedicated tracks targeting various interest groups across the show’s delegation. Featuring more than 40 moderators, presenters and opinion leaders, the education front of Asia-Pacific’s Only Doublebill Event in MICE and Corporate Travel continues to bring leading influencers and experts together to share expertise and inspire the industry.
This year, the theme on Sustainability takes centre-stage in response to increasing conversations within the business events community and beyond to spearhead initiatives towards collective change. Different facets of Sustainability, in addition to other hot topics, will be explored across all educational tracks, allowing for deeper, relevant and focused perspectives within each attendee segment.
TCEB held the Thailand MICE Forum (TMF) 2019 on 28 August 2019 at the Athenee Hotel in Bangkok. With the theme “Thailand’s Opportunity: Asia’s Top MICE Destination”, the convention this year creates awareness and enthusiasm for Thai MICE entrepreneurs to collaborate and seek new opportunities together. This will drive Thailand towards becoming Asia’s Top MICE Destination.
Thailand Convention & Exhibition Bureau (TCEB) joins forces with associates to organise the MICE occupational standards enhancement project that embraces the entire structure, ranging from electrician occupational standards to MICE management and administration that meet international standards. Serving the bolstering of economy in line with Thailand 4.0 model, the project encourages participation using human-centric approaches to promote competitiveness of Thai MICE on both Asian and international arenas.
The Expert Judging Panel of the Australian Event Awards have today named the 38 Best Events in Australia together with a host of achievements, companies and individuals who collectively make up the nominees for the 2019 Event Awards
TCEB Partners with Chiang Mai province and private sector to promote city with creative ideas during annual 'Green Season'
Thailand Convention and Exhibition Bureau (TCEB) is joining forces with Chiang Mai province and its private sector to showcase 'MICE Events in the Rain', promoting the city's array of creative ideas, unique cultural asset and modern facilities during Thailand's annual rainy season. Mr Chiruit Isarangun Na Ayuthaya, TCEB President, said that TCEB is using Chiang Mai's status as one of Thailand's five designated MICE cities to attract more meeting business to northern Thailand.
Holding corporate incentive trips or conferences onboard a cruise is increasingly possible due to facilities available on modern luxury cruise ships. Cruise ships today promise a wide array of team-building activities and entertainment all under one roof. These are certainly attractive to corporate incentive groups, but will fun-filled cruise ships be suitable for serious corporate meetings and conferences?
At the same time, cruise companies have been blamed for massive air and marine pollution left behind by their giant cruise ships. As more organisations demand suppliers and business partners to be aligned with their own CSR beliefs, what measures are cruise operators taking to be responsible to the environment?
The 2nd Asian MICE Cruise Conference, to be held on 24 September in Bangkok, will discuss these issues and more. Senior executives from Genting Cruise Lines, Royal Caribbean Cruise, Silverseas Cruise, Norwegian Cruise Line and Costa Asia have already confirmed speaking at the event. Organised in conjunction with IT&CMA, this event is open to all IT&CMA and CTW Asia-Pacific delegates.
To register for IT&CMA 2019 as buyer, click here.
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